Marketing

The JAINA Marketing Committee is established to oversee and support the marketing, branding, communications, and promotional efforts of JAINA and its affiliated initiatives. The committee will develop strategies and campaigns that enhance community engagement, increase awareness, and strengthen JAINA’s organizational identity across North America.

Key responsibilities include:

• Developing and implementing marketing and communication strategies for JAINA programs, events, and initiatives
• Strengthening and maintaining JAINA’s brand identity, messaging, and visual standards
• Supporting promotional campaigns for conventions, conferences, educational programs, and community initiatives
• Managing digital marketing efforts, including website content, social media, newsletters, and multimedia communications
• Collaborating with committees, councils, and affiliates to support outreach and engagement goals
• Promoting community participation, volunteerism, and awareness of JAINA activities
• Supporting public relations, media outreach, and strategic communications initiatives
• Evaluating marketing effectiveness and recommending improvements to expand reach and impact

The committee will work collaboratively with JAINA leadership and affiliated organizations to enhance communication, strengthen community connections, and support the long-term growth and visibility of JAINA.